ad ho·mi·nem /(ˈ)ædˈhɑməˌnɛm, nəm/
(ad.)從個人偏好出發
Ad hom·i·nem A phrase applied to an appeal or argument addressed to the principles, interests, or passions of a man.
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ad hominem
adj : appealing to personal considerations (rather than to fact or
reason); "ad hominem arguments"