self-as·sert·ing /-əˈsɝtɪŋ/
Self-as·sert·ing a. asserting one's self, or one's own rights or claims; hence, putting one's self forward in a confident or assuming manner.
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self-asserting
adj : confidently aggressive; "too assertive as a salesman"; "his
self-assertive and unflagging energy" [syn: assertive,
self-assertive]