As·sur·ing a. That assures; tending to assure; giving confidence.  -- As*sur*ing*ly, adv.
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  As·sure v. t. [imp. & p. p. Assured p. pr. & vb. n. Assuring.]
  1. To make sure or certain; to render confident by a promise, declaration, or other evidence.
  His promise that thy seed shall bruise our foe . . .
  Assures me that the bitterness of death
  Is past, and we shall live.   --Milton.
  2. To declare to, solemnly; to assert to (any one) with the design of inspiring belief or confidence.
  I dare assure thee that no enemy
  Shall ever take alive the noble Brutus.   --Shak.
  3. To confirm; to make certain or secure.
     And it shall be assured to him.   --Lev. xxvii. 19.
     And hereby we know that we are of the truth, and shall assure our hearts before him.   --1 John iii. 19.
  4. To affiance; to betroth. [Obs.]
  5. Law To insure; to covenant to indemnify for loss, or to pay a specified sum at death. See Insure.
  Syn: -- To declare; aver; avouch; vouch; assert; asseverate; protest; persuade; convince.
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  assuring
       adj : giving confidence