popularise
      v 1: cater to popular taste to make popular and present to the
           general public; bring into general or common use; "They
           popularized coffee in Washington State"; "Relativity
           Theory was vulgarized by these authors" [syn: popularize,
            vulgarize, vulgarise, generalize, generalise]
      2: make understandable to the general public; "Carl Sagan
         popularized cosmology in his books" [syn: popularize]