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From: Japanese-English Electronic Dictionary 和英電子辞書

 アピール
 アッピール
 noun (common) (futsuumeishi)
 noun or participle which takes the aux. verb suru
 appeal (e.g. to public opinion)
 plea
 request
 appeal (e.g. sex appeal)
 attractiveness
 allure
 sports term
 appeal (e.g. in baseball)
 emphasizing (strong points, etc.)
 showing off
 touting
 calling attention to
 playing up
 using as a selling point
 pitch
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