schmalzy
       adj : effusively or insincerely emotional; "a bathetic novel";
             "maudlin expressons of sympathy"; "mushy effusiveness";
             "a schmaltzy song"; "sentimental soap operas"; "slushy
             poetry" [syn: bathetic, drippy, hokey, maudlin,
              mawkish, mushy, schmaltzy, sentimental, slushy]