persuasiveness
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Per·sua·sive, n. That which persuades; an inducement; an incitement; an exhortation. -- Per*sua*sive*ly, adv. -- Per*sua*sive*ness, n.
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persuasiveness
n : the power to induce the taking of a course of action or the
embracing of a point of view by means of argument or
entreaty; "the strength of his argument settled the
matter" [syn: strength] [ant: unpersuasiveness]